Build automated email that welcomes, activates, retains, and wins back customers, and that actually gets delivered and read.
Email is the most misunderstood channel in marketing. Everyone thinks they know it, most companies do it badly, and it quietly remains one of the highest-return channels there is, because it is owned, permission-based, and reaches people directly. The difference between an email program that drives real revenue and one that annoys people into unsubscribing is not luck or budget; it is understanding the customer lifecycle and building the right automated message for each stage of it.
This course teaches lifecycle email as a system: mapping the customer journey, earning and protecting permission, building welcome and onboarding sequences that activate new users, segmenting and personalizing so messages are relevant, triggering email off real behavior, writing copy people open and act on, and running retention and win-back programs that keep customers from slipping away. You will also learn the unglamorous fundamentals that determine whether any of it works, deliverability, metrics, testing, and compliance. The teaching is grounded in the field's core sources, from Seth Godin's permission marketing to Chad White's practical rules. Every chapter ends with a quiz, and the course ends with a timed final exam and a verifiable certificate.
Grace Bennett has built lifecycle email programs that turned leaky funnels into durable revenue, across startups and larger companies. She is allergic to the batch-and-blast approach and teaches email as a system of relevant, permission-based messages that respect the person on the other end.